As more and more individuals become farther removed from a farm there becomes a great disconnect between the average consumer and agriculture. Do consumers really know how their food is produced and where it comes from? There is a good chance many consumers misunderstand or have been misinformed on the topics of how and where their food is produced. Due to this disconnect there has been a strong movement of agriculture advocacy as of late. One piece of this advocacy was the production of the film Farmland to tell agriculture's story. This past week we had a screening of Farmland at Hawkeye Community College. The film sparked great discussion after viewing and the conversations that followed were rich in agriculture education. I encourage you to check out the film if you have not had a chance.
Check out the Farmland website where you can view trailers and find information on how to view the film.
Discussion Points
- What is agriculture advocacy?
- Why is agriculture advocacy so important?
- How does one advocate for agriculture? What are the different ways to tell the story of agriculture?
- How has agriculture advocacy changed over the years?
- Do you see agriculture advocacy taking place in your local community? Elaborate on your response.
Further Agricultural Education Challenge
Challenge students to become advocates for agriculture! Create groups of 3 to 4 students. Each group is given the task to tell the great story of agriculture. As a group they must create 3 pieces. They will work together to create a poster, press release for a local paper, and a thirty second radio advertisement to share the benefits of agriculture and the great things happening.
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